Firetrace Ltd may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes. This policy is effective from 25th May 2018.
Post to Firetrace Ltd., 22 Knightsdale Rd, Ipswich, Suffolk IP1 4JJ.
Phone: +44 (0) 1473 744090
The following now provides an overview of how we protect your privacy during your visit to our website.
What We Collect
Gathering of non-Personally-Identifying Information
Like most website operators, Firetrace Limited collects non-personally-identifying information of the sort that web browsers and servers typically make available, such as the browser type, language preference, referring site and the date and time of each visitor request. The purpose in collecting non-personally-identifying information is to better understand how visitors use the website. From time to time, Firetrace Limited may release non-personally-identifying information in the aggregate (e.g. by publishing trend reports on the usage of the website).
Firetrace Limited also collects potentially personally-identifying information (PII) like Internet Protocol (IP) addresses. Firetrace Limited does not use such information to identify its visitors, however, and does not disclose such information, other than under the same circumstances that it uses and discloses personally-identifying information, as described below.
Gathering of Personally-Identifying Information
Certain visitors to Firetrace Limited's website choose to interact with Firetrace Limited in ways that require Firetrace Limited to gather personally-identifying information (PII). The amount and type of information that Firetrace Limited gathers depends on the nature of the interaction. For example, we ask visitors who wish to download our manuals to provide their email address. In each case, Firetrace Limited collects such information insofar as is necessary or appropriate to fulfil the purpose of the visitor's interaction with Firetrace Limited and to keep them updated when the manuals have changed. Firetrace Limited does not disclose PII other than as described below. Visitors may always refuse to supply PII, with the caveat that it may prevent them from engaging in certain website-related activities.
Information About Children
This website is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13 without prior verifiable parental consent. If we learn that a child under the age of 13 has submitted personally identifiable information online without parental consent, we will take all reasonable measures to delete such information from our databases and to not use such information for any purpose (except when necessary to protect the safety of the child or others).
How We Use Information We Collect
Aggregated Statistics and Reports
Firetrace Limited may collect statistics about the behaviour of visitors to its website, which may be used in public reports. As an example, Firetrace Limited might reveal how many downloads a particular resource had, or what features are the most popular. Firetrace Limited does not, however, disclose personally-identifying information other than as described below.
Protection of Certain Personally-Identifying Information
Firetrace Limited discloses potentially personally-identifying information and personally-identifying information (PII) only to its employees, contractors and affiliated organisations that:
need to know that information in order to process it on Firetrace Limited's behalf or to provide services to Firetrace Limited's websites and;
have agreed not to disclose it to others
Some of these employees, contractors and affiliated organisations may be located outside of your home country - by using the Firetrace Limited website you consent to the transfer of information to them.
Firetrace Limited will never rent or sell potentially personally-identifying information and personally-identifying information to anyone. Other than to its employees, contractors and affiliated organisations as described above, Firetrace Limited discloses potentially personally-identifying information and personally-identifying information only when required to do so by law, or when Firetrace Limited believes in good faith that disclosure is reasonably necessary to protect the property or rights of Firetrace Limited, third parties, or the public at large.
If you are visitor at Firetrace Limited and have supplied your email address, Firetrace Limited may occasionally send you an email to tell you about new products and updates, solicit your feedback, or just to keep you up to date with what's going on with Firetrace Limited and our products. We primarily use our news sections to communicate this kind of information, so we expect to keep this kind of email communication to a minimum.
If you send us a query via our live chat, we reserve the right to publish it in order to help us clarify or respond to your request. Firetrace Limited takes all measures reasonably necessary to protect against the unauthorised access, use, alteration, or destruction of potentially personally-identifying and personally-identifying information.
Automatic Collection, Cookies and Web Beacons
Firetrace Limited or our service providers or our third-party advertisers or links to third party websites and social media widgets may use automatic collection technologies including cookies and web beacons that collect information about you or your visits for purposes of improving your web activities or to deliver targeted content to you. Firetrace Limited does not provide any personally-identifying information to these third parties and is not responsible or liable for nor do we endorse or control their activities. Use of third party links, advertisers, sites and/or widgets will be subject to the respective third party's privacy policies and terms of service.
Pages of this website and any e-mails sent to you may contain web beacons. Web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) are small electronic files which are embedded within a web page or email to document traffic and for website analytics without collecting any Personal Information, that, for example, allow us to count users who have visited web pages or opened our emails.
Information Use, Access, Disclosure and Protections
We use your information, including any PII, to fulfil any other purposes for which you provide your information, for any other purpose as described to you at the time your information is collected or for which your consent is given or for any other purpose in our sole judgement to improve or enhance our user's website experience or to improve our operations and obligations.
The appropriate method(s) for accessing your information, if any, will depend on which of our websites and services you have visited or used. We use reasonable and customary security measures to protect your information collected through this website. However, no method is 100% safe, and we cannot guarantee, and you should not expect, that your information would always and absolutely remain private and secure.
We are not responsible for the circumvention of any privacy settings or security measures contained on or concerning this website. You are also responsible for taking reasonable steps to protect your personal information against unauthorised disclosure or misuse.
Customer Testimonials and Comments
We post customer testimonials and comments on our Websites, which may contain Personal Information. We obtain each customer's consent via email prior to posting the customer's name and testimonial.
Security of your Personal Information
We use a variety of security technologies and procedures to help protect your Personal Information from unauthorized access, use or disclosure. We secure the Personal Information you provide on computer servers in a controlled, secure environment, protected from unauthorised access, use or disclosure.
Social Media Features
Retention of Personal Information
We retain Personal Information that you provide us as long as we consider it potentially useful in contacting you about our other services, or as needed to comply with our legal obligations, resolve disputes and enforce our agreements, and then we securely delete the information. We will delete this information from the servers at an earlier date if you so request, as described in "Opting Out and Unsubscribing" below.
Opting Out and Unsubscribing
Reviewing, Correcting and Removing Your Personal Information
Upon request, Firetrace Ltd will provide you with information about whether we hold any of your Personal Information. If you provide us with your Personal Information, you have the following rights with respect to that information:
To review the user information that you have supplied to us
To request that we correct any errors, outdated information, or omissions in user information that you have supplied to us
To request that your user information not be used to contact you
To request that your user information be removed from any solicitation list that we use
To request that your user information be deleted from our records
To opt out of being solicited by Firetrace or third parties
To Unsubscribe from Our Communications